Privacy policy

Stand: 5. August 2023

Table of contents

• Person responsible
• Overview of processing operations
• Applicable legal bases
• Security measures
• Transfer of personal data
• International data transfers
• Deletion of data
• Rights of data subjects
• Use of cookies
• Business services
• Use of online platforms for offer and sales purposes
• Providers and services used in the course of business activities
• Payment methods
• Provision of the online offer and web hosting
• Community functions
• Blogs and publication media
• Contact and request management
• Newsletters and electronic notifications
• Web analytics, Monitoring and optimization
• Online marketingCustomer reviews and evaluation procedures
• Presence in social networks (social media)
• Plugins and embedded functions as well as content
• Change and update of the privacy policy
• Definitions of terms

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Responsible person

Denny Thiele
Wurzner Straße 182
04318 Leipzig

E-Mail-Adresse:

hi@exe.ist

Impressum:

www.exe.ist/impressum

Applicable Legal Bases Under the GDPR

Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

• Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of their personal data for one or more specific purposes.
• Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
• Legal Obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
• Legitimate Interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

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National Data Protection Regulations in Germany

In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains specific regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and transmission as well as automated decision-making in individual cases including profiling. Furthermore, state data protection laws of the individual federal states may apply.

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Note on Applicability of GDPR and Swiss DPA

This privacy notice serves both to provide information in accordance with the Swiss Federal Act on Data Protection (Swiss DPA) and the General Data Protection Regulation (GDPR). For this reason, please note that due to the broader territorial application and comprehensibility, the terms of the GDPR are used. In particular, instead of the terms used in the Swiss DPA such as "processing" of "personal data," "overriding interest," and "particularly sensitive personal data," the terms used in the GDPR "processing" of "personal data," "legitimate interest," and "special categories of data" are used. However, the legal meaning of the terms will continue to be determined under the Swiss DPA within the scope of its applicability.

Overview of Processing Operations

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

• Master data
• Payment data
• Contact data
• Content data
• Contract data
• Usage data
• Meta, communication, and procedural data
• Event data (Facebook)

Categories of Data Subjects

• Customers
• Prospects
• Communication partners
• Users
• Business and contractual partners

Purposes of Processing

• Provision of contractual services and fulfillment of contractual obligations
• Contact inquiries and communication
• Security measures
• Direct marketing
• Reach measurement
• Tracking
• Office and organizational procedures
• Conversion measurement
• Management and response to inquiries
• Feedback
• Marketing
• Profiles with user-related information
• Provision of our online offering and user-friendliness
• Information technology infrastructure

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Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

These measures include in particular securing the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, ensuring availability, and separation thereof. Furthermore, we have established procedures to ensure the exercise of data subject rights, deletion of data, and responses to data threats. We also consider the protection of personal data already during the development or selection of hardware, software, and procedures in accordance with the principle of data protection, through technology design and privacy-friendly default settings.

Transmission of Personal Data

In the course of our processing of personal data, it may happen that the data is transmitted to other entities, companies, legally independent organizational units, or persons, or disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and in particular conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.

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International Data Transfers

Data Processing in Third Countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transmission of data to other persons, entities, or companies, this is only done in accordance with legal requirements.

Subject to express consent or contractually or legally required transmission (see Art. 49 GDPR), we only process or have data processed in third countries with a recognized level of data protection (Art. 45 GDPR), in the presence and compliance with contractual obligations through so-called standard contractual clauses of the EU Commission (Art. 46 GDPR), or in the presence of certifications or binding internal data protection regulations (see Art. 44 to 49 GDPR, EU Commission information page: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

EU-US Trans-Atlantic Data Privacy Framework

Under the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognized the level of data protection as adequate for certain companies from the USA under the adequacy decision of July 10, 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). We will inform you within the privacy notices which of the service providers we use are certified under the Data Privacy Framework.

Deletion of Data

The data processed by us will be deleted in accordance with legal requirements as soon as the consents permitted for processing are revoked or other permissions cease to apply (e.g., if the purpose of processing this data has ceased to exist or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person.

Our privacy notices may also contain further information on the retention and deletion of data that takes precedence for the respective processing operations.

Rights of Data Subjects

Rights of Data Subjects Under the GDPR

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

• Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  
  
• Right to Withdraw Consent: You have the right to withdraw consent at any time.
  
  
• Right of Access: You have the right to obtain confirmation as to whether or not personal data concerning you is being processed, and to access such personal data as well as further information and a copy of the data in accordance with legal requirements.
  
  
• Right to Rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  
  
• Right to Erasure and Restriction of Processing: In accordance with legal requirements, you have the right to request that data concerning you be erased without undue delay, or alternatively, to request restriction of processing of the data in accordance with legal requirements.
  
  
• Right to Data Portability: You have the right to receive the data concerning you that you have provided to us in a structured, commonly used, and machine-readable format in accordance with legal requirements, or to request its transmission to another controller.
  
  
• Complaint to Supervisory Authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
  
  

Use of Cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the content accessed, or functions used in an online offering. Cookies can also be used for various purposes, e.g., for purposes of functionality, security, and comfort of online offerings as well as for creating analyses of visitor flows.

Notes on Consent

We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users unless this is not legally required. Consent is particularly not necessary if storing and reading the information, including cookies, is strictly necessary to provide the users with a telemedia service they have expressly requested (i.e., our online offering). Strictly necessary cookies generally include cookies with functions that serve the display and operability of the online offering, load balancing, security, storage of user preferences and choices, or similar purposes related to the provision of the main and ancillary functions of the online offering requested by users. Revocable consent is clearly communicated to users and contains information about the respective cookie use.

Notes on Legal Bases Under Data Protection Law

The legal basis under data protection law on which we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing your data is the declared consent. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g., in the commercial operation of our online offering and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We clarify the purposes for which cookies are processed by us in the course of this privacy policy or in the context of our consent and processing procedures.

Storage Duration

With regard to storage duration, the following types of cookies are distinguished:

• Temporary Cookies (also: Session Cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).
  
  
• Permanent Cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., when obtaining consent), users should assume that cookies are permanent and the storage duration can be up to two years.
  
  

General Notes on Revocation and Objection (so-called "Opt-Out")

Users can revoke the consent they have given at any time and object to processing in accordance with legal requirements. Users can, among other things, restrict the use of cookies in their browser settings (which may also limit the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Processing of Cookie Data Based on Consent: We use a cookie consent management procedure in which users' consent to the use of cookies or the processing and providers mentioned in the cookie consent management procedure can be obtained, managed, and revoked by users. The consent declaration is stored so that the query does not have to be repeated and consent can be proven in accordance with legal obligations. Storage can take place server-side and/or in a cookie (so-called opt-in cookie or using comparable technologies) in order to be able to assign consent to a user or their device. Subject to individual information about cookie management service providers, the following notes apply: The duration of consent storage can be up to two years. A pseudonymous user identifier is created and stored with the time of consent, information about the scope of consent (e.g., which categories of cookies and/or service providers), and the browser, system, and end device used; Legal Bases: Consent (Art. 6(1)(a) GDPR).

Business Services

We process data of our contractual and business partners, e.g., customers and prospects (collectively referred to as "contractual partners") in the context of contractual and comparable legal relationships and related measures and in the context of communication with contractual partners (or pre-contractually), e.g., to answer inquiries.

We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any update obligations, and remedies in case of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations as well as corporate organization. Furthermore, we process the data on the basis of our legitimate interests in proper and commercial business management as well as security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information, and rights (e.g., for the involvement of telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers, or tax authorities). Within the framework of applicable law, we only disclose data of contractual partners to third parties to the extent necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, e.g., for marketing purposes, within this privacy policy.

We inform contractual partners which data is required for the aforementioned purposes before or in the course of data collection, e.g., in online forms, through special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons. The statutory retention period is ten years for tax-relevant documents as well as for commercial books, inventories, opening balance sheets, annual financial statements, work instructions necessary for understanding these documents, and other organizational documents and accounting records, and six years for received commercial and business letters and reproductions of sent commercial and business letters. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements, or the management report were prepared, the commercial or business letter was received or sent, or the accounting record was created, furthermore the record was made or the other documents were created.

Where we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third-party providers or platforms apply in the relationship between users and providers.

Data Types Processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Customers; Prospects. Business and contractual partners.

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Contact inquiries and communication; Office and organizational procedures. Management and response to inquiries.

Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Legal Obligation (Art. 6(1)(c) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Customer Account: Customers can create an account within our online offering (e.g., customer or user account, "customer account" for short). If registration of a customer account is required, customers will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent logins and uses of the customer account, we store the IP addresses of customers along with access times in order to prove registration and prevent any misuse of the customer account. If the customer account has been terminated, the data of the customer account will be deleted after the termination date, unless it is retained for purposes other than provision in the customer account or must be retained for legal reasons (e.g., internal storage of customer data, order processes, or invoices). It is the responsibility of customers to back up their data upon termination of the customer account; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Shop and E-Commerce: We process our customers' data to enable them to select, purchase, or order the selected products, goods, and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, freight, and shipping companies, to carry out the delivery or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is marked as such in the course of the order or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultations; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Agency Services: We process the data of our customers in the context of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services, and training services; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Use of Online Platforms for Offering and Sales Purposes

We offer our services on online platforms operated by other service providers. In this context, the privacy notices of the respective platforms apply in addition to our privacy notices. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for reach measurement and interest-based marketing.

Data Types Processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Customers.

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Marketing.

Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Shopify: Platform through which e-commerce services are offered and provided. Services and processes carried out in connection with them include in particular online shops, websites, their offerings and content, community elements, purchase and payment transactions, customer communication, and analysis and marketing; Service Provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.shopify.de. Privacy Policy: https://www.shopify.de/legal/datenschutz.

Providers and Services Used in the Course of Business Activities

In the course of our business activities, we use additional services, platforms, interfaces, or plugins from third-party providers (referred to as "services") in compliance with legal requirements. Their use is based on our interests in proper, lawful, and efficient business management.

Data Types Processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., email, phone numbers); Content data (e.g., inputs in online forms). Contract data (e.g., subject of contract, term, customer category).

Data Subjects: Customers; Prospects; Users (e.g., website visitors, users of online services). Business and contractual partners.

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Payment Methods

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use, in addition to banks and credit institutions, other service providers (collectively "payment service providers").

The data processed by payment service providers includes master data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, amount, and recipient-related information. The information is necessary to carry out transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information confirming or negatively confirming payment. Under certain circumstances, data may be transmitted by payment service providers to credit agencies. This transmission is intended for identity and credit checks. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

The terms and conditions and privacy notices of the respective payment service providers apply to payment transactions and can be accessed within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information, and other data subject rights.

Data Types Processed: Master data (e.g., names, addresses); Payment data (e.g., bank details, invoices, payment history); Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., websites visited, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status). Contact data (e.g., email, phone numbers).

Data Subjects: Customers. Prospects.

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations.

Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Amazon Payments: Payment services (technical integration of online payment methods); Service Provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://pay.amazon.de/. Privacy Policy: https://pay.amazon.de/help/201212490.

Apple Pay: Payment services (technical integration of online payment methods); Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://www.apple.com/de/apple-pay/. Privacy Policy: https://www.apple.com/legal/privacy/de-ww/.

Giropay: Payment services (technical integration of online payment methods); Service Provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://www.giropay.de. Privacy Policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.

Google Pay: Payment services (technical integration of online payment methods); Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://pay.google.com/intl/de_de/about/. Privacy Policy: https://policies.google.com/privacy.

Klarna: Payment services (technical integration of online payment methods); Service Provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://www.klarna.com/de. Privacy Policy: https://www.klarna.com/de/datenschutz.

PayPal: Payment services (technical integration of online payment methods) (e.g., PayPal, PayPal Plus, Braintree); Service Provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://www.paypal.com/de. Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Stripe: Payment services (technical integration of online payment methods); Service Provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy. Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF).

Visa: Payment services (technical integration of online payment methods); Service Provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, UK; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR); Website: https://www.visa.de. Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Provision of Online Offering and Web Hosting

We process user data to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

Data Types Processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Provision of our online offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Provision of Online Offering on Rented Storage Space: For the provision of our online offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Collection of Access Data and Log Files: Access to our online offering is logged in the form of so-called "server log files." Server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and usually IP addresses and the requesting provider. The server log files can be used for security purposes, e.g., to avoid server overload (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure server utilization and stability; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR). Deletion of Data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is exempt from deletion until final clarification of the respective incident.

Community Functions

The community functions we provide allow users to engage in conversations or otherwise exchange with each other. Please note that use of community functions is only permitted in compliance with applicable law, our terms and guidelines, and the rights of other users and third parties.

Data Types Processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations. Security measures.

Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Further Notes on Processing Procedures, Methods, and Services

User Posts Are Public: Posts and content created by users are publicly visible and accessible; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Right to Delete Content and Information: Deletion of posts, content, or information from users is permissible to the extent necessary after appropriate consideration if there are concrete indications that they constitute a violation of legal rules, our specifications, or the rights of third parties; Legal Bases: Contract Performance and Pre-contractual Inquiries (Art. 6(1)(b) GDPR).

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within these privacy notices.

Data Types Processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., inputs in online forms); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Provision of contractual services and fulfillment of contractual obligations; Feedback (e.g., collecting feedback via online form); Provision of our online offering and user-friendliness; Security measures. Management and response to inquiries.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Comments and Posts: When users leave comments or other posts, their IP addresses may be stored on the basis of our legitimate interests. This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right, on the basis of our legitimate interests, to process users' information for spam detection purposes. On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for their duration and to use cookies to avoid multiple voting. The personal information provided in the context of comments and posts, any contact and website information, as well as the content information will be stored by us permanently until the user objects; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Contact and Inquiry Management

When contacting us (e.g., by post, contact form, email, telephone, or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to contact inquiries and any requested measures.

Data Types Processed: Contact data (e.g., email, phone numbers); Content data (e.g., inputs in online forms); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Communication partners.

Purposes of Processing: Contact inquiries and communication; Management and response to inquiries; Feedback (e.g., collecting feedback via online form). Provision of our online offering and user-friendliness.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter "newsletter") only with the consent of recipients or a legal permission. If the contents of the newsletter are specifically described in the context of registration, they are decisive for the consent of users. Otherwise, our newsletters contain information about our services and us.

To subscribe to our newsletters, it is generally sufficient to provide your email address. However, we may ask you to provide a name for personal address in the newsletter, or other information if required for the purposes of the newsletter.

Double Opt-In Procedure: Registration for our newsletter generally takes place in a so-called double opt-in procedure. This means that after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with third-party email addresses. Newsletter registrations are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored with the mailing service provider are also logged.

Deletion and Restriction of Processing: We may store unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove consent previously given. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Contents: Tips & tricks for your creative independence

Data Types Processed: Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status). Usage data (e.g., websites visited, interest in content, access times).

Data Subjects: Communication partners.

Purposes of Processing: Direct marketing (e.g., by email or postal mail).

Legal Bases: Consent (Art. 6(1)(a) GDPR).

Objection Option (Opt-Out): You can cancel receipt of our newsletter at any time, i.e., revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably email, for this purpose.

Further Notes on Processing Procedures, Methods, and Services

Measurement of Open and Click Rates: The newsletters contain a so-called "web beacon," i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for technical improvement of our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened, and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until deletion. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users; Legal Bases: Consent (Art. 6(1)(a) GDPR).

Web Analytics, Monitoring, and Optimization

Web analytics (also referred to as "reach measurement") is used to evaluate visitor flows to our online offering and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offering or its functions or content are most frequently used or invite re-use. Likewise, we can understand which areas require optimization.

In addition to web analytics, we may also use testing procedures, for example, to test and optimize different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created for these purposes, and information can be stored in a browser or in an end device and read from it. The information collected includes in particular websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information about usage times. If users have consented to the collection of their location data to us or to the providers of the services we use, location data can also be processed.

The IP addresses of users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of users, but only the information stored in their profiles for the purposes of the respective procedures.

Data Types Processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offering and user-friendliness.

Security Measures: IP Masking (pseudonymization of the IP address).

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data such as names or email addresses. It is used to assign analytics information to an end device in order to recognize which content users have accessed within one or various usage processes, which search terms they have used, accessed them again, or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their end devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. Analytics does, however, provide rough geographic location data by deriving the following metadata from IP addresses: City (and derived latitude and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU traffic, IP address data is used exclusively for this derivation of geolocation data before being immediately deleted. It is not logged, is not accessible, and is not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms); Objection Option (Opt-Out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for ad display: https://adssettings.google.com/authenticated. Further Information: https://privacy.google.com/businesses/adsservices (types of processing and data processed).

Online Marketing

We process personal data for online marketing purposes, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on potential user interests and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used by means of which information relevant to the display of the aforementioned content about the user is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used, and information about usage times and functions used. If users have consented to the collection of their location data, this may also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the online marketing process, but pseudonyms. This means that we as well as the providers of online marketing procedures do not know the actual identity of users, but only the information stored in their profiles.

The information in the profiles is usually stored in cookies or by means of similar procedures. These cookies can generally also be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing procedure provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if, for example, users are members of a social network whose online marketing procedures we use and the network links the profiles of users with the aforementioned information. Please note that users may make additional arrangements with the providers, e.g., by giving consent during registration.

In principle, we only have access to aggregated information about the success of our advertisements. However, within the framework of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e., for example, to a contract conclusion with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, please assume that cookies used are stored for a period of two years.

Data Types Processed: Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Reach measurement (e.g., access statistics, recognition of returning visitors); Tracking (e.g., interest/behavioral profiling, use of cookies); Marketing; Profiles with user-related information (creating user profiles). Conversion measurement (measuring the effectiveness of marketing measures).

Security Measures: IP Masking (pseudonymization of the IP address).

Legal Bases: Consent (Art. 6(1)(a) GDPR). Legitimate Interests (Art. 6(1)(f) GDPR).

Objection Option (Opt-Out): We refer to the privacy notices of the respective providers and the objection options given for the providers (so-called "opt-out"). If no explicit opt-out option has been given, you have the option of deactivating cookies in your browser settings. However, this may limit the functions of our online offering. We therefore recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Further Notes on Processing Procedures, Methods, and Services

Google Ads and Conversion Measurement: Online marketing procedure for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e., whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Consent (Art. 6(1)(a) GDPR), Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF); Further Information: Types of processing and data processed: https://privacy.google.com/businesses/adsservices. Data Processing Terms between Controllers and Standard Contractual Clauses for Third Country Data Transfers: https://business.safety.google/adscontrollerterms.

Customer Reviews and Rating Procedures

We participate in review and rating procedures to evaluate, optimize, and promote our services. When users rate us via the participating rating platforms or procedures or otherwise provide feedback, the General Terms and Conditions or Terms of Use and the privacy notices of the providers also apply. As a rule, rating also requires registration with the respective providers.

To ensure that rating persons have actually used our services, we transmit the data necessary for this with regard to the customer and the service used with the consent of customers to the respective rating platform (including name, email address, and order number or item number). This data is used solely for verification of the authenticity of the user.

Data Types Processed: Contract data (e.g., subject of contract, term, customer category); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Customers. Users (e.g., website visitors, users of online services).

Purposes of Processing: Feedback (e.g., collecting feedback via online form). Marketing.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Trustpilot: Rating platform; Service Provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://de.trustpilot.com. Privacy Policy: https://de.legal.trustpilot.com/end-user-privacy-terms.

Presence in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.

We point out that user data may be processed outside the European Union. This may result in risks for users because, for example, enforcement of user rights could be made more difficult.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of users. The usage profiles can in turn be used to, for example, place advertisements within and outside the networks that presumably correspond to the interests of users. For these purposes, cookies are usually stored on users' computers, in which the usage behavior and interests of users are stored. Furthermore, data independent of the devices used by users can also be stored in the usage profiles (in particular if users are members of the respective platforms and are logged in to them).

For a detailed description of the respective processing forms and the objection options (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the providers have access to user data and can take appropriate measures and provide information directly. Should you nevertheless need assistance, you can contact us.

Data Types Processed: Contact data (e.g., email, phone numbers); Content data (e.g., inputs in online forms); Usage data (e.g., websites visited, interest in content, access times). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Contact inquiries and communication; Feedback (e.g., collecting feedback via online form). Marketing.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Instagram: Social network; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.instagram.com. Privacy Policy: https://instagram.com/about/legal/privacy.

Facebook Pages: Profiles within the social network Facebook – We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data of visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or actions they take (see "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook collects and uses information to provide analytics services, so-called "Page Insights," for page operators so they can gain insights into how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook ("Page Insights Information," https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Page Insights Information" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum). Further Information: Joint Controllership Agreement: https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of data is the sole responsibility of Meta Platforms Ireland Limited, which particularly concerns the transmission of data to the parent company Meta Platforms, Inc. in the USA (based on the Standard Contractual Clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).

TikTok: Social network / Video platform; Service Provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.tiktok.com. Privacy Policy: https://www.tiktok.com/de/privacy-policy.

X: Social network; Service Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR). Privacy Policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).

YouTube: Social network and video platform; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Privacy Policy: https://policies.google.com/privacy; Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF). Objection Option (Opt-Out): https://adssettings.google.com/authenticated.

Plugins and Embedded Functions and Content

We integrate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functions. We strive to use only content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our online offering, as well as be linked to such information from other sources.

Data Types Processed: Usage data (e.g., websites visited, interest in content, access times); Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, consent status); Master data (e.g., names, addresses); Contact data (e.g., email, phone numbers); Content data (e.g., inputs in online forms); Event data (Facebook) ("Event data" is data that can be transmitted to Facebook, e.g., via the Facebook pixel (via apps or other means) and relates to persons or their actions; The data includes, for example, information about visits to websites, interactions with content, functions, app installations, product purchases, etc.; Event data is processed for the purpose of forming target groups for content and advertising information (Custom Audiences). Event data does not include the actual content (such as written comments), no login information, and no contact information (i.e., no names, email addresses, and phone numbers). Event data is deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).

Data Subjects: Users (e.g., website visitors, users of online services).

Purposes of Processing: Provision of our online offering and user-friendliness.

Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR). Consent (Art. 6(1)(a) GDPR).

Further Notes on Processing Procedures, Methods, and Services

Facebook Plugins and Content: Facebook Social Plugins and Content – These can include, for example, content such as images, videos, or texts and buttons with which users can share content from this online offering within Facebook. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/ – We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the course of a transmission (but not the further processing) of "Event Data" that Facebook collects or receives in the course of a transmission through Facebook Social Plugins (and embedding functions for content) running on our online offering for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of users; b) Delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.g., improvement of recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook ("Controller Addendum," https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill data subject rights (i.e., users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analytics, and reports (which are aggregated, i.e., do not contain information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms," https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms), and with regard to processing in the USA on the basis of Standard Contractual Clauses ("Facebook EU Data Transfer Addendum," https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal Bases: Consent (Art. 6(1)(a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy. Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF).

YouTube Videos: Video content; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal Bases: Legitimate Interests (Art. 6(1)(f) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for Third Country Transfer: EU-US Data Privacy Framework (DPF). Objection Option (Opt-Out): Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for ad display: https://adssettings.google.com/authenticated.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

Where we provide addresses and contact information of companies and organizations in this privacy policy, please note that addresses may change over time and please check the information before contacting us.

Definitions

In this section, you will find an overview of the terms used in this privacy policy. Where the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.

Conversion Measurement: Conversion measurement (also referred to as "visit action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the devices of users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can track whether the ads we placed on other websites were successful.

Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

Profiles with User-related Information: The processing of "profiles with user-related information," or "profiles" for short, includes any type of automated processing of personal data consisting of using such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.). Cookies and web beacons are often used for profiling purposes.

Reach Measurement: Reach measurement (also referred to as web analytics) is used to evaluate visitor flows to an online offering and may include the behavior or interests of visitors in certain information, such as website content. With the help of reach analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This allows them to, for example, better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.

Tracking: "Tracking" refers to when the behavior of users can be tracked across several online offerings. As a rule, behavior and interest information is stored in cookies or on the servers of the tracking technology providers (so-called profiling) with regard to the online offerings used. This information can then be used, for example, to display advertisements to users that presumably correspond to their interests.

Controller: "Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers virtually any handling of data, whether collecting, evaluating, storing, transmitting, or deleting.

Webflow

Our website is created and hosted with the website builder system Webflow. Webflow is a service of Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA.

1. Hosting via Webflow

The Webflow platform we use stores all content and technical infrastructure of this website. In doing so, personal data of visitors, such as IP address, date and time of access, is automatically transmitted. Webflow acts on our behalf as a processor within the meaning of Art. 28 GDPR.

A Data Processing Agreement (DPA) has been concluded with Webflow to ensure the protection of your data. Data processing is based on Art. 6(1)(f) GDPR (legitimate interest in secure and efficient operation of our website) and, if necessary, Art. 6(1)(a) GDPR (consent).

2. Data Transfer to the USA

Webflow is based in the USA. The transfer of personal data to the USA is based on the EU Standard Contractual Clauses pursuant to Art. 46 GDPR as well as additional contractual, technical, and organizational measures to ensure an adequate level of data protection.

3. Use of Webflow Forms (if applicable)

If you contact us via a contact form on our website, your inputs (e.g., name, email address, message) will be processed via Webflow Forms and transmitted to us. The data is used exclusively to process your request (Art. 6(1)(b) or (f) GDPR). The data will not be passed on to third parties without your express consent.

4. Further Information

Further information on data processing by Webflow can be found in Webflow's privacy policy: 🔗 https://webflow.com/legal/privacy

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Created with free privacy policy generator Datenschutz-Generator.de by Dr. Thomas Schwenke